By KEN THORBOURNE
JOURNAL STAFF WRITER
What would be the tallest building ever in Journal Square has received preliminary site plan approval from the Jersey City Planning Board.
The development - to be built adjacent to the Journal Square Transportation Center - calls for two mammoth towers, rising 52 and 46 stories, containing 1,034 apartments, 150,000 square feet of retail, and four levels of parking, officials said.
It would occupy the site of the block of buildings that once included the Hotel-on-the-Square.
This project "is going to bring life back to Journal Square," declared Planning Board Member Larry Eccleston, as he voted to move the development forward with some minor revisions.
Lowell Harwood, managing partner of Harwood Properties, the Jersey City-based developer, called the board's 8-0 vote, " a great move for Jersey City. One large step."
In the most detailed public presentation on the proposal to date, representatives of Harwood gave the Planning Board a PowerPoint presentation on the $350 million project, and even provided samples of the bricks and stone likely to be used in construction.
The first three levels of the project - including the basement - will be devoted to retail. On top of these floors will sit four levels of parking to accommodate 805 cars, they said.
The two towers will share a seven-story base, with the seventh floor housing some of the development's swankiest amenities, including an indoor swimming pool, roof garden, playground and dog run, and for each tower, a game room, conference room and fitness center.
The facade of the building will be a combination of brick, glass, metal panels and metal trim, representatives said. The four parking levels - accessible from Sip Avenue - will be camouflaged with visually interesting, shimmering signs, the representatives said.
The building will even have its own Times Square element - a wrap-around ticker giving news, sports and weather, one official said.
The Planning Board readily accepted a few minor deviations from the redevelopment plan for the area proposed by the developer, most of them having to do with setback requirements.
The most significant change requested by the Planning Board of the developer was to move the development slightly further west in order to expand the walkway from Sip Avenue to the Journal Square Transportation Center from 5 feet to 10 feet.
"That may be a problem structurally, but we are checking it out," attorney Eugene Paolino said.
Harwood hopes to break ground early next year and has said the project will take two years to build.
Mayor Jerramiah Healy sounded like he was looking forward to the groundbreaking.
"Many administrations over the past 15 years talked about doing something at Journal Square. We are doing something about it," he said yesterday.
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